John Carlton Profile Bio

In the last 30+ years John Carlton has been a consultant, master marketer and behind the scenes copywriter for some of the best selling direct mail pieces on the planet. After taking a 3 year break to play guitar and write novels, he got goaded into coming back as an online copywriter and teacher. Using his knowledge as a copywriter and master marketer John Carlton quickly re-established his expert status and has since released several million dollar products.

John Carlton was the former student and apprentice of the late, great, prince of print Gary C. Halbert. During his early years as a graphic artist, a colour blind John Carlton worked for a newspaper in California. Only to be pushed out when they invented computers to take over his job and add colour to the drawings. Cruising by life doing nothing for the next couple of years, he quickly became tiresome of this lifestyle, and it wasn’t until he met a complete, “Stuck up bi*ch” did he decide to get his life together.

You see that woman was a copywriter, and she had told John Carlton, he didn’t stand a chance to become a copywriter as it was “Too hard for him”. After hearing this the then 32 year old John Carlton started reading books to learn about advertising and salesmanship. This included books like The Letter Book by Robert Collier, My life in advertising and scientific advertising by Claude Hopkins and so many others.

What he thought he was doing was catching up, but in reality John Carlton had surpassed many of the Madison Avenue writers at their own game. Soon after his 33rd birthday he began being snuck in by LA agencies to do the work their advertisers couldn’t do. Shortly followed by working with the great Jay Abraham, who taught John Carlton the beginnings of his salesmanship skillet.

It was here that John Carlton saw he was on the right path, as Jay Abraham read the same books he did. After a short stint with Jay Abraham, John Carlton went back to work for the corporate world. But his attitude and toughness was too much for some people to handle. Not to mention entire floors would be called away from work to go into pointless board meetings and goodness forbid the copy machine broke, as all pandemonium would break out.

After having enough of this, he sought out the help of the man who went by the monicker of “The Prince of Print”, Gary C. Halbert. As a student of Gary Halbert, John Carlton become proficient at writing advertising. This included several incidents where Gary Halbert had tore apart John Carlton’s ads and told him to rewrite them. Over time they become close friends and remained so until Gary Halbert’s passing in 2007.

John Carlton Focal Point:

John Carlton’s biggest skills lie in his ability to write masterful sales pieces that convert very well. Coming from a direct sales and marketing background, this is to be expected. But his transition to online marketing is what made him an expert.

John has released several products that are all tailored into teaching people how to write sales copy from any level and take them to expert level. Including a guide on freelance copywriting.

John Carlton Products:

Kick ass copywriting secrets of a marketing rebel.

This product is John Carlton’s beginners guide to writing world class copy. It has been instrumental in the lives of marketers such as John Reese, Frank Kern, Jeff Johnson, Perry Marshall and so many more.

What you will discover in this manual:

• How to get the basics of writing your very first world class sales letter
• Create a product and become an expert in any field over a short weekend
• How to increase sales for an already existing product.

Freelancer Course

This is John Carlton’s second course which is aimed for those who have completed the first course and have began your freelancing career as a copywriter. In this course lies the 25+ years of John Carlton’s freelancing knowledge, which you will be taken through a step-by-step methodology to:

• Getting your first clients
• Getting paid
• Dealing with clients who refuse to pay you.

Simple writing System

This is the masterpiece of John Carlton’s mind. The Simple Writing System is based on a 17 point check list that he uses before he writes his own copy. Shot between a live seminar and John Carlton’s personal home studio

These include:

• Market research
• Getting the right Unique selling proposition
• Scripting the perfect sales pitch.
• And so much more.

Copywriting Sweatshop 1 & 2

A seminar John Carlton held twice where he took a handful of people who all paid $5,000 to attend. This was a full on workshop, where for 3 days John Carlton “beat” his students into submission and got the best of their talents out. Ranging from different businesses and markets but this course has proved to help supplement and teach people how to write sales copy.

Licence to Steal:

John Carlton’s recorded seminar where he taught another class of students how to take his previously high converting sales letters and have them rewritten for their own campaigns. Highly effective seminar as it taught experienced writers how to shortcut their creativity and put it into a proven template.

Negative Reports on John Carlton

A few criticisms have come up over the early years of John Carlton, but as time progressed the only criticism and negative reports where that he was firm, stern and very straight to the point with his teaching methods. There was speculation that he didn’t know what he was talking about but the late Gary Halbert often spoke of John Carlton as the best teacher of Copywriting there was.

Is John Carlton A Scam?

After our analysis of his products and John Carlton himself, we can safely come to the conclusion that John Carlton is not a scam.

Conclusion:

If you are after a step-by-step, easy to implement system to learn copy the John Carlton’s array of products are always good to learn from. Being hailed for all his achievements and being a former A-list writer, John Carlton’s knowledge has it’s weight in gold.